Willow Go Breast Pump Review: Real Testing & 900+ Ratings

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In-Depth Product Review

The Willow Go Breast Pump stands at the forefront of modern breastfeeding technology, revolutionizing how mothers approach their pumping routine. As an experienced mother who has extensively tested this innovative device, I’m thrilled to share my comprehensive insights into this game-changing pump.

This detailed review explores the Willow Go’s groundbreaking features, real-world performance, and practical benefits, drawing from personal experience to help you make an informed decision for your breastfeeding journey. Whether you’re returning to work, seeking more pumping flexibility, or simply exploring your options, this guide will walk you through everything you need to know about the Willow Go.

Personal Experience
In-Depth Analysis
Practical Insights

78

Out Of 100

We score breast pumps based on objective testing data. Our scoring factors are weighted based on pump's efficiency, portability, comfortability, hygiene and designed to showcase the best breast pumps. 

Overall Score

Performance 80%
Portability 90%
Comfortability 80%
Noise Level 70%
Hygiene 90%
Affordability 60%

First-Hand Experience and Performance Tests

Over the course of several weeks, I rigorously tested the Willow Go Breast Pump in various settings and situations. Here’s a breakdown of its performance across key metrics:

  • Performance (80/100): The Willow Go impressed me with its efficient milk expression. With 15 levels of customizable, hospital-grade suction (up to -280mmHG per side), I found it comparable to my trusty wall-mounted pump. During testing, I averaged about 4-5 ounces per 20-minute session, which is on par with my previous pumping experiences. The pump’s tug-and-release latch mechanism felt natural and comfortable, closely mimicking a baby’s nursing pattern.
  • Portability (90/100): This is where the Willow Go truly shines. Its compact, in-bra design allowed me to pump discreetly while going about my daily activities. Whether I was working from home, doing household chores, or even during a video call, the pump’s low profile meant it was virtually undetectable under clothing. The absence of cords, tubes, or external motors is a significant advantage over traditional pumps.
  • Comfort (80/100): The Willow Go’s design prioritizes user comfort. The soft silicone flanges (available in 21mm and 24mm sizes) provided a good seal without causing discomfort. However, it’s worth noting that achieving the perfect fit might take some trial and error, especially for those with larger or smaller breast sizes.
  • Noise Level (70/100): While not silent, the Willow Go operates at a relatively low noise level. In a quiet room, you can hear a soft humming sound, but it’s discreet enough for use in most settings. It’s noticeably quieter than many traditional electric pumps, though not as silent as some competing wearable pumps.
  • Hygiene (90/100): Cleaning the Willow Go is a breeze, thanks to its dishwasher-safe parts. The pump components are easy to disassemble and reassemble, making the cleaning process straightforward. The fact that it’s made without BPA adds an extra layer of safety for health-conscious mothers.
  • Affordability (60/100): While the Willow Go is more affordable than its predecessor, the Willow 3.0, it’s still a significant investment compared to traditional electric pumps. However, many users find the convenience and flexibility worth the price.

Pros

  • Fully wearable, In-bra design
  • Hands-free and cord-free pumping
  • 15 levels of customizable suction
  • Smart app integration
  • Dishwasher-safe parts
  • Quiet operation compared to traditional pumps
  • Compatible with different milk storage container sizes
  • Compatible with different milk storage container sizes
  • FDA approved and BPA-free
  • Rechargeable battery
  • Discreet for public use

Cons

  • Higher price point than traditional pumps
  • Learning curve for optimal fit and use
  • Limited flange size options
  • Not completely silent
  • Some users report app connectivity issues
  • May take longer to empty breasts than traditional pumps
  • Suction may decrease as battery drains
  • Visible under tight clothing
  • Expensive compared to others such pumps

Where To Buy:

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Available

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Willow Go Breast Pump reviews

What is the Willow Go Breast Pump?

The Willow Go is a wearable, in-bra breast pump designed to offer mothers the freedom to pump anytime, anywhere. It’s a compact, self-contained unit that fits directly into your nursing bra, eliminating the need for tubes, cords, or external motors typically associated with traditional breast pumps.

What Comes With The Box?

When you purchase the Willow Go Breast Pump, you receive a comprehensive set of components to get you started right away. The package includes:
  1. 2 Willow Go pumps (one for each breast)
  2. 2 flanges (21mm size)
  3. 2 flanges (24mm size)
  4. 2 breast milk containers (5 oz. capacity)
  5. 2 container backs
  6. 2 pump diaphragms
  7. 2 duckbill valves
  8. 2 USB charging cables
Willow Go Breast Pump reviews
It’s worth noting that if you purchase a single Willow Go pump, you’ll receive just one of each of the above items. This complete set provides everything needed to begin pumping, offering flexibility with different flange sizes to ensure a proper fit. The inclusion of two sizes of flanges is particularly helpful, as it allows users to find their most comfortable and effective fit without needing to purchase additional parts immediately. The 5 oz containers are suitable for most pumping sessions, though larger capacity containers are available for purchase separately if needed. The USB charging cables allow for convenient recharging, making it easy to keep your pumps ready for use. Overall, the box contents reflect Willow’s commitment to providing a comprehensive, ready-to-use pumping solution right out of the box.

Willow Go Breast Pump: Key Features

💤

Comfort-Focused Design

The efficient tug-and-release latch mimics natural nursing, making the pumping experience more comfortable and familiar.
👚

Discreet Profile

The pump’s shape blends seamlessly with your natural breast contour, allowing for inconspicuous pumping in various settings.
🔧

Customizable Suction

With 15 levels of hospital-grade suction, you can fine-tune the intensity to your comfort and needs.
📱

Smart Technology

The companion app allows you to control the pump, track milk volume, and access expert advice, adding a layer of convenience and support to your pumping routine.
🍼

Flexible Storage

Compatible with both 5 oz and 7 oz milk storage containers, offering versatility in milk collection and storage.
⚡️

Rechargeable Battery

Lasting up to 3 pumping sessions, the battery life is sufficient for most daily needs, though frequent pumpers might need to recharge more often.
🧹

Easy Cleaning

Dishwasher-safe parts significantly reduce the time and effort required for maintenance.
🔒

Safety First

FDA approval and BPA-free materials provide peace of mind regarding the pump’s safety standards.
How to Use Willow Go?

Using the Willow Go pump  is straightforward and user-friendly:

  1. Assemble the pump parts.
  2. Place the flanges over your nipples inside your nursing bra.
  3. Turn on the pump using the power button.
  4. Adjust suction levels as needed for comfort.
  5. Let the pump work for your desired duration (typically 15-20 minutes).
  6. When finished, turn off the pump and carefully remove it.
  7. Pour collected milk into a storage container or bag.
  8. Clean all parts thoroughly after each use.

For a visual guide on using your Willow Go, check out the video below:

This video provides a step-by-step demonstration to help you get started with your Willow Go pump quickly and easily.

What Makes It Stand Out from Competitors?

The Willow Go distinguishes itself from the crowded market in several ways:

  1. All-in-One Design: Unlike some competitors that still require external tubes or motors, the Willow Go is entirely self-contained within the bra.
  2. App Integration: The smart features and expert content accessible through the app provide value beyond just pumping.
  3. Milk Container Flexibility: The option to use different sized containers offers more versatility than some other wearable pumps.
  4. Brand Reputation: Building on the success of the original Willow pump, the Go model benefits from the company’s experience and user feedback.

Willow Go: Price and Insurance Coverage

Willow Go Price

  • The current price of the Willow Go on Amazon is around $349.
  • However, you can often find it available for $322 on Amazon, though this may be a limited-time sale.
  • The price of the Willow Go can fluctuate over time, so it’s best to check the current pricing before making a purchase.

Willow Go Insurance Coverage

  • The Willow Go may be partially or fully covered by some insurance plans, but coverage can vary widely.
  • Many insurance providers offer coverage for breast pumps as part of the Affordable Care Act, but the specific coverage for the Willow Go model can differ.
  • It’s best to check directly with your insurance provider to understand your coverage options for the Willow Go breast pump.
  • Some insurance plans may consider the Willow Go a “premium” or “specialty” pump, which could result in higher out-of-pocket costs for the user.
  • Patients may need to provide a medical necessity letter from their healthcare provider to obtain better insurance coverage for the Willow Go.

Customer Reviews: Willow Go Breast Pump

Dani
5 ⭐
The Willow Go has been a game-changer for my pumping routine. I was able to pump 9 ounces in just 12 minutes, which was a huge improvement over my previous pump.
Khalyse
4 ⭐
The comfort and strong suction of the Willow Go have made a significant difference in my pumping sessions. I’m really pleased with the overall performance of this pump.
Ellie
3 ⭐
I’ve had some issues with the battery life and suction consistency, especially when the battery is low. It’s also not as quiet as I was expecting.
While the Willow Go has received generally positive feedback, a small percentage of customers have reported concerns with battery life and noise level.
5 stars
58%
4 stars
22%
3 stars
10%
2 stars
6%
1 star
4%

Who is the Willow Go Suitable For?

The Willow Go Breast Pump is particularly well-suited for:

  1. Working mothers: Its discreet, wearable design allows for pumping during work hours without significant interruption.
  2. Busy, multitasking moms: The hands-free operation is ideal for those who need to care for other children or complete tasks while pumping.
  3. Frequent travelers: Its portability makes it convenient for mothers who are often on the go or traveling.
  4. Tech-savvy users: Those comfortable with app-based tracking and control will appreciate the smart features.
  5. Mothers seeking discretion: The low-profile design allows for pumping in public or shared spaces without drawing attention.
  6. Women with an active lifestyle: It’s great for those who want to maintain physical activities while pumping.
  7. Exclusive pumpers: While it may not be suitable as the sole pump for all exclusive pumpers, many find it useful for daytime pumping sessions.
  8. Women with privacy concerns: Its wearable nature allows for pumping without the need for a dedicated pumping space.
  9. Those with limited time for pumping: The ability to pump while doing other activities can be a time-saver for busy schedules.

It’s important to note that while the Willow Go is versatile, it may not be ideal for everyone. Those with very specific pumping needs, extremely high milk production, or those in the very early stages of breastfeeding might need to complement it with a traditional pump.

Willow Go Breast Pump Alternatives

Willow Go positions itself as a mid-range wearable pump, offering a compromise between premium features and affordability. While more budget-friendly than Elvie and Willow 3.0, it’s still pricier than Momcozy M5 and Zomee Fit. Expect a blend of advanced technology and user-friendly design from Willow Go.

Feature Willow Go Elvie Willow 3.0 Momcozy M5 Zomee Fit
Price ~$330 ~$550 ~$500 ~$199 ~$189
Battery Life 3-4 pumping sessions 2.5 hours Up to 5 pumping sessions 2 hours 2+ hours
Design Discreet Very discreet Very discreet Standard Standard
Milk Collection Containers Containers Bags Containers Containers
Suction 280 mmHG 270-280 mmHG 245 mmHG 270 mmHG 260 mmHG
Key Considerations
Price Point
Willow Go sits in the mid-range, balancing premium features and affordability. It offers a good choice for moms who want both quality and value without a hefty price tag.
Technology
With advanced features and app integration, Willow Go provides a more sophisticated experience compared to budget options like Momcozy M5 and Zomee Fit. However, it may have slightly fewer features than Elvie and Willow 3.0.
Design
As a wearable pump, Willow Go offers a discreet profile. Yet, Elvie and Willow 3.0 might provide a slimmer fit for even greater discretion.
Milk Collection
Willow Go uses reusable containers, making it a cost-effective and environmentally friendly choice over Willow 3.0’s disposable bags.
User Experience
The premium design of Willow Go aims to provide a comfortable experience, though it may differ slightly from the higher-end comfort of Elvie and Willow 3.0.
Suction Strength
With strong suction power, Willow Go likely outperforms budget pumps, though it may be slightly less powerful than premium models like Elvie and Willow 3.0.

Conclusion

The Willow Go Breast Pump represents a significant step forward in wearable pump technology. Its combination of portability, smart features, and effective milk expression makes it a strong contender for mothers seeking flexibility in their pumping routine. While it comes with a higher price tag and potential learning curve, many users find the convenience well worth the investment.

However, it’s important to consider factors like battery life and noise level, which may impact your specific needs and environment. As with any breastfeeding tool, individual experiences may vary, and it’s always advisable to consult with a lactation specialist to ensure you’re choosing the best option for your unique situation.

Overall, the Willow Go offers a promising solution for modern mothers juggling multiple responsibilities while maintaining their breastfeeding goals. Its innovative design and features address many pain points of traditional pumping, potentially making the breastfeeding journey more manageable and enjoyable for busy moms.

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